5 thoughts on “That’s What You Went With, Nike?”

  1. Haha, I have a game I play in my head. (only my wife knows this). It’s the “Marketing Push” Game with the CEO. It goes like this:
    Marketing Man: We got a great name for your new shoe,sir.
    CEO: What?
    MM: Reex. It says “sports shoe” . It IS “sports shoe”.
    CEO: Reex, huh.
    MM: Sir, don’t worry. The consumer will not believe any link. It’s…….subliminal.
    CEO: Subliminal,huh.
    MM: Believe me.

    This is also the Agency that had this conversation –
    MM: We got a great name for your new car,sir.
    Ford CEO: Go.
    MM: The new Ford car, sir………will be called……………….a car.
    FCEO: How much am I paying you?
    MM: Wait. We’re gonna spell it………………….KA.
    FCEO: Genius.
    MM: Subliminal.
    Back slaps all round.
    FCEO: Pour me another gin.

    Like

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