No Veggie Burgers At McDonald’s?

Venessa Wong with the original story, shared here by Ashley Lutz.    White Castle announced their own veggie burger on January 2nd, joining Burger King and countless fast casual concepts in catering to meat-free palates.

McDonald’s says it doesn’t carry veggie patties because no one buys them.  As Lutz notes, MCD CEO David Thompson told investors that when the world’s largest burger joint did offer meatless burgers, they “sold four a day” per location.

To me, that means veggie burgers are scalable.  If Burger King can do them, so can McDonald’s.  They just have to want to.  And they should.

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2 comments

  1. pastorbobstevens · January 6, 2015

    The lesson here is not that McDonald’s doesn’t know how to sell veggie burgers. The lesson is that vegetarians don’t like to go to McDonald’s.

    Like

    • Christopher Cocca · January 6, 2015

      I think for places like BK and White Castle, it’s about snagging mixed-palate families. I wonder what the margins look like between an MCD-grade beef patty and a BK veggie.

      Like

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