McDonald’s Franchisees See Writing On The Wall

For McDonald’s, things are going from bad to worse as the corporate makeover-that-isn’t continues to take shape (or doesn’t).

29 franchise owners took part in an ongoing survey conducted by Mark Kalinowski.  July’s results reveal an outlook even more dour than sentiments captured in April, the former low-water mark for franchisee confidence as rated by Kalinowski’s model.

Meanwhile, Chipotle, despite some market disappointments of its own, continues to thrive because it understands that people just want better food.

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