You know what doesn’t happen very often? The rebranding of entire countries.
The move to change the New Zealand flag comes from various post-colonial realizations. I’m an outside observer and a big fan of redesign: from baseball uniforms to business logos to superhero costumes and, naturally, flags.
What’s interesting to me is the conscious effort to remove vestiges of empire (even as the nation remains part of the Commonwealth, which is somehow still a thing) and replace them with New Zealand iconography honoring the modern county’s indigenous and imperial roots. The designs vying for adoption almost all seek to depict what proponents see as the confluence of native and not-so-native-then but native-now peoples into a unique, distinct, modern nation-state.
I’ve never had the pleasure of visiting New Zealand, but we have NZ readers here. If you’re one of them, I’d love to hear from you about the degree to which the last sentence of the second paragraph captures what people are looking for, and the degree to which it reflects the reality of multiculturalism and race relations in your beautiful country.