I’m not a Penn State alum. I don’t have anything vested in the school or its sports programs. That said, I really don’t like the new logo. The wordmark is all wrong. Camelcase? That’s so 2001. The typeface screams healthcare, not academia. The old logo was head and shoulders better, don’t you think?
My undergrad alma mater, Ursinus College, recently went through its own rebranding. The old logo, done in the early 2000s, tried very, very hard to capture the AF/AE mall aesthetic, which was already dated. The logo when I enrolled in the late 90s was a picture of Zacharias Ursinus, who, in addition to writing the Heidelberg Catechism, also anticipated the Hipster Beard. Joke’s on you, name-sake college.