The Problem with The Fantastic Four Trailer

Christopher Cocca

The Fantastic Four teaser trailer has been released by 20th Century Fox/Marvel, and there are problems.  First and foremost, it mimics the gravity of the Man of Steel promos (a tone that translated well to the film) unconvincingly.  The Richards family may be superdom’s “First Family” and represent an important moment in the history of comics (which, are, of course, an abiding part of American folklore, just as Brian Wilson is our greatest folk musician), but you don’t get that feeling from the teaser.  Comparisons to Superman don’t help.  There’s even the classic car shot from the Star Trek reboot, making all of this feel re-tread.

Reed’s outsider-genius status will always evoke a certain pathos, but the downright absurdity of his acquired powers sort of ruins everything.  Using IN CINEMAS SUMMER 2015 instead of simply SUMMER 2015 is another stab at unearned weight, and the most egregious.

Yes, this is just a teaser reel, but the best thing about it is the way the title is rendered at the end.

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